The internet is an amazing tool for communication. It is changing the world. We've only just begun to exploit it’s potential. But the most important aspect, the most determinant factor in anything, is people. We are a self destructive bunch: willingly enthralled to selfie culture and Pinterest fuelled consumption. Its not enough to punch some code, flick a few switches, and say “Away you go!”. We need a structure, a framework that helps organise, collaborate and build the good.